With local people,
for local community.

If more areas can be created where people can live with a sense of fulfillment,
the world will surely change for the better.

For example, when you wake up in the morning, clean up around your house and the three houses on either side.
When you meet your neighbors, greet them cheerfully.
If your neighbor is in trouble, help them out, and if there are elderly people living alone, support them as a community.

If the adults see children playing after dark, they call out to them to hurry up and go home.
The area around the community is full of greenery, there is a stream where killifish live, and pesticide-free vegetables from the fields adorn the dining table.

By building as many such communities as possible in Japan, we are contributing to the creation of a better world.
This is what we, the Natural Stance Group, are aiming for.
Such communities may have been a common sight everywhere in Japan not so long ago.
However, in exchange for material convenience, these once commonplace scenes are rapidly disappearing.
Life has certainly become richer, but many people feel that their hearts are somehow unfulfilled.
This may be because they are losing something important as well.

We want to create a local environment where people can take the obvious things for granted,
such as caring for others as a person and a member of the community, just like family, and cherishing nature, in order for each and every one of us to live a truly enriched life.

It is impossible for us to achieve this on our own.
We don't just want to return to the way things used to be, but we want to work together with the people living in the area to create a vision of what the area should be like in the future, and to make it more prosperous.
The world will surely change for the better if there are more and more communities where people can live in a spiritually rich way.

We believe in the power of the region.

We believe profit pursuit is important in order to improve local areas seriously.

In creating ideal regions, we want to focus on making fair profits and growing as a company.

Many people may think it is nonsense to pursue profits on big social theme like "community".

But, we consider it is rather suitable for commercial organizations.

It is because making profits generate new jobs,much salary for employees and taxes used for the area.Then we expect it would lead to increase youth who wish to do the job!

For us, profits are not only for ours, but they are resources to make the community better by circulating in various forms.

Our main mission is to build this flow as a system,which is also
the way who work on creating better communities should be.

We hope to connected with customers,
local residents, and coworkers naturally.

There are three reasons we named our company "Natural Stance."

First thing, the name reflects our desire to create a community where people can live naturally, taking things for granted. And that is what we most want to achieve.

Second thing, the name stands for our wish to value “nature as environment” in order to preserve and pass it to next generation securely with confidence.

And third thing, we desire to keep “natural stance” in relationship with customers and coworkers by communicating heart to heart.

You may feel being natural is very easy, but we think it is actually very difficult.
For example, in order to provide good service that client feels natural and comfortable, we need to feel what clients really want, and we should think independently and act, otherwise we cannot get their real satisfaction.
It is not easy to do that. But if we are connected with people share same sense of values,
We believe to be able to create community whoever evaluates “good!”.

Service

We, Natural Stance Group, are working to realize
local environment where each person can live richly in true sense.

  • Nursing care business

    Nursing care business

    【OTONARISAN.】

    OTONARISAN.

    https://otonari30.com/

    We operate day care services in Tokyo and Fukuoka prefectures.
    We believe mutual aid is important in relationships among countries, regions and people, and we aim to build communities through caregiving.
    Our concept is to make it feel like "going to see neighbors."

  • Agricultural support

    Agricultural support

    Through agriculture, we propose creating communities where everyone, regardless of generation can live comfortably.

  • Business

    Business

    【Sentimental Value Co., Ltd.】

    Sentimental Value Co., Ltd.

    https://sentimental-value.jp/

    We value improving asset value through renovation that are in line with your wishes, and we strive to increase property value through planning based on consumer's perspective.

  • Leisure business

    Leisure business

    【Diving Club Watatsumi】

    Diving Club Watatsumi

    https://divewatatumi.com

    The ocean covers 80% of the earth. Through scuba diving, we want people to understand greatness and beauty of the ocean, and to feel its importance. We also offer license acquisition system and corporate membership system.

  • Food and beverage business

    Food and beverage business

    【MIAI HOLDINGS (NZ) LIMITED】

    MIAI HOLDINGS (NZ) LIMITED

    We operate three restaurants in New Zealand (Auckland).

Recruit

If we are connected with people share same values,
We believe create community that everyone whoever evaluates "good!".
Then we to able to want to be known as a great company.

About Us

Natural Stance Group

Headquarters location 1-7-34 Kajinocho, Koganei City, Tokyo 184-0002
Telephone number 0422-38-5708
Employees 110
CEO Tomoyuki Iwasaki
Legal Counsel Yuki Urakawa(Kowa Law Office)
Natural Stance Co., Ltd.
Location 1-7-34 Kajinocho, Koganei City, Tokyo 184-0002
Telephone number 0422-38-5708
Capital amount 10 million yen
Established February 2011
Employees 49
Service OTONARISAN.Koganei ParkKeyaki ParkhikobaeDiving Club WatatsumiAgricultural support
CEO Tomoyuki Iwasaki
Director Masanari Mabuchi
Sayaka Iwasaki
Legal Counsel Yuki Urakawa(Kowa Law Office)
Association Sentimental Value Co., Ltd.(subsidiary)
MIAI HOLDINGS (NZ) LIMITED
(subsidiary)
Baolax Co., Ltd.
Location 1-22-25 Kotabe, Sawara-ku, Fukuoka City,
Fukuoka Prefecture, 814-0032
Telephone number 092-843-0022
Capital amount 10 million yen
Established March 1992
Employees 48
Service OTONARISAN.KotabeMinamikataeKamiyamato
CEO Tomoyuki Iwasaki
Director Masanari Mabuchi
Legal Counsel Yuki Urakawa(Kowa Law Office)
Sentimental Value Co., Ltd.
Location 〒182-0035 3-59-41 Kamiishiwara, Chofu City, Tokyo
Telephone number 042-508-2909
Capital amount 5 million yen
Established August 2, 2021
Employees 3
Service Interior and exterior renovations
Various facility construction work
CEO Sayaka Iwasaki
Director Tomoyuki Iwasaki
Legal Counsel Yuki Urakawa(Kowa Law Office)
Association Natural Stance Co., Ltd.
MIAI HOLDINGS (NZ) LIMITED
Company name MIAI HOLDINGS (NZ) LIMITED
Location 68 Pitt Street, Auckland CBD,
Auckland 1010, New Zealand
Telephone number +64(0)93770973
Established March 11, 2014
Employees 14
Service Restaurant business
・Vansan II Japanese Karaoke Bar
・Ichiban Japanese Restaurant
・Geihinkan
Director Tomoyuki Iwasaki
Yu Ueki
Mitsuhiro Tsukuda
Yuko Miyoshi

Profile

Born in Okayama in 1978, raised in Higashimurayama, Tokyo. Taurus, blood type A.
After graduating from Saitama University's Faculty of Economics, he worked for a management consulting company, and he gained wide range of experience in consulting there. After that, he has provided franchise headquarters support, nursing care business consulting, and nursing care facility development. Based on the theme “with the local people, for the local community," he is aiming to do "regional power revitalization business". Also he is working to bring out the "inherent power of the region," including child welfare and agriculture.

CEO. Tomoyuki Iwasaki

CEO. Tomoyuki Iwasaki

CEO. Tomoyuki Iwasaki

Association

  • West Tokyo Farmland Conservation Council
    (Noumachi)

  • Normalization Nishitokyo Association
    (Noma Nishitokyo)

  • Musashi Well-Being Association
    (General Incorporated Association)

News

  • news

    The Natural Stance Group website is now live.

Contact

    Privacy Policy

    Natural Stance Group complies with laws and other regulations regarding personal information and will do everything possible to protect our customers' important personal information.

    Collection of personal information

    We may collect personal information to the extent necessary in the following cases.

    • ・When making inquiries to our company

    • ・When applying for services to our company

    Purpose of use of personal information

    We use the personal information collected from you for the following purposes.

    • ・To contact customers

    • ・To respond to inquiries from customers

    • ・To provide services to customers

    Provision of personal information to third parties

    We will not disclose or provide personal information obtained from customers to third parties, except for the following cases.

    • ・When the individual has given their consent

    • ・In case of request from government agency, such as police

    • ・When subject to law

    Disclosure, correction, etc. of personal information

    We will respond promptly to any requests from customers to disclose, correct, delete, etc., their own information.

    Contact for inquiries regarding personal information protection

    Natural Stance Co., Ltd. Legal Department

    TEL. 0422-38-5708

    Baolax Co., Ltd. Legal Department

    TEL. 092-843-0022